Company News, New Products

Lancôme Taps Zendaya for Mascara Campaign

Features Lash Idôle for 2021 launch.

Introducing the newest mascara to Lancôme—Lash Idôle. According to the brand, this new mascara “targets and volumizes every single lash, lifting and fanning lashes out with zero clumps.”   The gel emulsion formula is infused with white tea extract and contains 4x less wax than the average mascara leaving lashes feeling light and feathery soft for up to 24-hour wear. No touch-ups, flaking or smudging.   With this new launch, Lancôme has also developed an elastomer brush that includes 360 micr...

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